Hear from a select, rotating group of contributors discussing topics that are relevant and impactful to the senior living industry.

Sales & Marketing with Christy Van Der Westhuizen

Host Christy Van Der Westhuizen discusses how to keep your sales team in the fast lane, the important roles community Executive Directors & other Department Heads have in the race & how to stay ahead.

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So having everyone on the community team, understanding how their role plays a part of the overall big picture, I think is critical for our success as community leaders as senior living leaders as well.

Christy Van Der Westhuizen

Guest on This Episode

Christy Van Der Westhuizen

Sales & Marketing

Christy, Vice President of Sales and Marketing at MBK Senior Living, is no stranger to senior living. She brings 13 years of senior living experience to the table, the past three at MBK Senior Living.

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So senior living, as we know it, is about 40, 45, 50 years old. How far have we come in those 40, 50 years? How far can we go and improve even more?

Quick Overview of the Podcast

Host Christy Van Der Westhuizen discusses how to keep your sales team in the fast lane, the important roles community Executive Directors and other Department Heads have in the race, and how to stay ahead of the pack!

If you were to look at the similarities of winning car racing teams, you’d see what they have in common. They all have:

Clear direction

Good communications

Solid strategy

Efficient completion of tasks

Talent

And, a winning attitude.

This aligns so well with a winning senior living community team!  Let’s dive a little deeper!

Here's a Glance at the Episode

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