Hear from a select, rotating group of contributors discussing topics that are relevant and impactful to the senior living industry.

Sales & Marketing with Christy Cunningham

Discounts, Incentives, and Concessions, Oh My! In this uber-competitive senior living environment, the hunger for occupancy is creating pressure to offer different forms of incentives.

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Guest on This Episode

Christy Cunningham

Sales & Marketing

Christy Cunningham is the founder of Gusto Consulting, LLC., a senior living firm supporting investors, operators, and creators in their pursuit of sales and marketing awesomeness.

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Quick Overview of the Podcast

Discounts, Incentives, and Concessions, Oh My! In this uber-competitive senior living environment, the hunger for occupancy is creating pressure to offer different forms of incentives to win move-ins. In this episode, Christy Cunningham points out that where this short-sighted strategy may be necessary, leaders should consider the bigger picture of their value proposition and positioning to achieve sustained occupancy growth.

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