Welcome to Bridge the Gap with hosts Josh Crisp and Lucas McCurdy. A podcast dedicated to inform, educate and influence the future of housing and services for seniors. Bridge the Gap aims to help shape the culture of the senior living industry by being an advocate and a positive voice of influence which drives quality outcomes for our aging population.

Practical How-To Examples for Creating Purposeful Content with VP Marketing Heather Freemont

How does an integrated marketing, sales & communication department drive occupancy? Heather Freemont, VP of Marketing at Maplewood Senior Living, discusses the importance of connection & collaboration

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Your traffic is just traffic until you qualify it.

Heather Freemont

Guest on This Episode

Heather Freemont

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Josh Crisp

Owner & CEO Solinity

Josh Crisp is a senior living executive with more than 15 years of experience in development, construction, and management of senior living communities across the southeast.

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Lucas McCurdy

Owner & Founder The Bridge Group Construction

Lucas McCurdy is the founder of The Bridge Group Construction based in Dallas, Texas. Widely known as “The Senior Living Fan”.

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Have a goal of producing one or two pieces of content a month…what are people struggling with? How can we answer them in writing?

Quick Overview of the Podcast

How does an integrated marketing, sales and communication department drive occupancy? Heather Freemont, VP of Marketing at Maplewood Senior Living, discusses the importance of connection and collaboration of the teams, plus how a content strategy is essential.

For more information about the podcast, visit BTGvoice.com

Powered by sponsors Accushield, Connected Living, Hamilton CapTel, Enquire, LTC REIT, OneDay, Meridian Capital, iN2L, Solinity, and The Bridge Group Construction.

Produced by Solinity Marketing.

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Practical How-To Examples for Creating Purposeful Content with VP Marketing Heather Freemont

How does an integrated marketing, sales & communication department drive occupancy? Heather Freemont, VP of Marketing at Maplewood Senior Living, discusses the importance of connection & collaboration
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Practical How-To Examples for Creating Purposeful Content with VP Marketing Heather Freemont

How does an integrated marketing, sales & communication department drive occupancy? Heather Freemont, VP of Marketing at Maplewood Senior Living, discusses the importance of connection & collaboration
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