How Does Content Help Drive Leads?

Put a plan together that fits the makeup of your team currently. Get with the sales team and learn what topics are most discussed, then answer those questions with content.

Guest on This Episode

Heather Freemont

Josh Crisp

Owner & CEO Solinity

Josh Crisp is a senior living executive with more than 15 years of experience in development, construction, and management of senior living communities across the southeast.

Lucas McCurdy

Owner & Founder The Bridge Group Construction

Lucas McCurdy is the founder of The Bridge Group Construction based in Dallas, Texas. Widely known as “The Senior Living Fan”.

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Have a goal of producing one or two pieces of content a month…what are people struggling with? How can we answer them in writing?

Quick Overview of the Podcast

How does an integrated marketing,

sales and communication department drive occupancy?

Heather Freemont, VP of Marketing at Maplewood Senior Living,

discusses the importance of connection and collaboration of the teams,

plus how a content strategy is essential.

Follow, Like, and Subscribe

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The attitude must be: marketing is here to help sales. Sales is here to help marketing.

Sponsors of The Video

Since 2013, Accushield has been the innovative leader in staff, visitor, resident, and third-party caregiver sign-in and health screening systems.

Caring for people who care for people.

NIC MAP Vision gives operators, lenders, investors, developers, and owners unparalleled market data for the senior housing and care sector.

Sage empowers care teams to provide the best support to senior living community residents, leveraging our unified care platform. We make caregivers’ jobs easier and improve community outcomes.

We’ll help you get your business up and running again as quickly as possible using advanced processes and industry-leading technology – and can also help you plan ahead for future events.

Senior Living Is Why We Exist. Renovate Your Community to Grow, Improve, and Attract!

Whether it is consulting on one or more phases of development, management, marketing, & leadership or connecting you with the pros needed to move your team to the next step, we will provide the power.