Hear from a select, rotating group of contributors discussing topics that are relevant and impactful to the senior living industry.

Strategic Communication in Sales & Marketing with Chris Watson

As many organizations have made changes to staff, technology, & work environments due to the pandemic & other recent world changes, they are trying to determine how to reinvent their culture.

"

Guest on This Episode

Chris Watson

Strategic Communication in Sales & Marketing

Chris Watson has traveled the world, attended once in a lifetime events, broke a world record, is the founder of Craft & Compel, & has stories to tell about all of it.

Learn More

Quick Overview of the Podcast

As many organizations have made changes to staff, technology, & work environments due to the pandemic & other recent world changes, they are trying to determine how to reinvent their culture.

Chris Watson explains that strategic storytelling is a huge factor in building culture effectively. He explains there are 3 major things to consider when building culture.

*People recast the past to create a narrative for the future

*Organizations tend to invest in their culture through experiences that are more about participation than engagement

*People want to feel safe, know they have a future, & can confidently be vulnerable with their organization.

Each of these three major concepts can be accomplished by utilizing strategic stories from leadership & people.  

If you are struggling to build the culture that you desire then tap into the power of storytelling to begin crafting a compelling narrative that motivates your people to buy into the culture.

Here's a Glance at the Episode

Links From The Video

No items found.

Sponsors of The Video

Prefer to Read?

Download the Transcript

Wanna Jump to Your Favorite Topic?

Subscribe To The Show Today

©2023 Bridge the Gap Network | Powered by Solinity Marketing